It’s a great tool for communicating our ideas and collecting feedback from other designers and teams, particularly for big projects where multiple iterations are likely to happen. We’ve been using InVision from the very beginning. How do you incorporate InVision into Houzz’s flexible design process? It also helps us to facilitate better communication between teams and gather ideas and solutions from multiple people. This allows us to approach diverse and complex projects from different directions while moving quickly-without compromising on design quality. We experiment with a few versions which we test with our community, analyze, and repeat. Data-driven projects begin by analyzing products’ usage metrics which drive our hypotheses on how we can improve the experience.From there we work in-parallel with engineering to build and iterate on product details together. Technology-driven projects begin with a deep dive into the new technology capabilities.People-driven projects start with research to identify our community needs, followed by an iterative design process that incorporates user testing to shape our solutions.We divide projects into three different types to help us direct our work flows: This flexible design process keeps things lean and creative. “The Houzz design team has been using InVision from the very beginning.” Tom Hacohen, Head of Design at Houzz In order to best support the company through rapid growth, promote design thinking, and help move ideas from concept to completion, we created different processes for different types of projects, employing a flexible approach that allows us to adapt to the specific needs of each project. On the Houzz blog, you pull the curtain back on the company’s “three-pronged” flexible design process. We also have a UX research team that works across all of the product teams to provide data and user insights that help to inform design decisions. The product team focuses on our user experience and is divided into three groups: core consumer, marketplace (everything that has to do with the shopping experience on Houzz), and industry solutions (serving our home professional users as well as the homeowners on Houzz who are looking to hire a professional for their project). We create everything in-house, including our TV and social ads, as well as brand marketing materials for all of our international offices. Our brand team focuses on our visual identity, creating our brand guidelines, and developing marketing campaigns. We’re grouped into two teams: brand and product. Our team currently has more than 30 designers based in Palo Alto and Tel Aviv-and it’s growing fast. We also have dedicated weekly design reviews that are open to everyone on the team where people can showcase ideas and receive feedback. We’ve learned that this creates more opportunities for collaboration and informal design reviews. For example, all of our designers sit in the same area, though they have the flexibility to work from anywhere in the office. We also believe designers thrive when they work closely with other designers, so we create opportunities for the team to spend time together. “Culture is about empowering people to create and innovate every day.” Tom Hacohen, Head of Design at Houzz
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |